A bubble wrap's primary function is to shield goods from damage during transit. It comes in the form of roll and is used to protect goods during freight transit, which can result in rough handling. This cushion of air bubbles provides a flexible but very durable barrier against impacts. In conjunction with a sturdy corrugated shipping box, layered wrap can protect items from all impacts. Air bubble rolls can be used again and again to protect most valuable and fragile goods in transit, as long as the bubbles remain intact. Because air bubble roll can be reused, it is much more eco-friendly than some types of packaging.